Are Twitter users more intelligent than Facebook users?

twitter iq vs facebook iq

Working in social media marketing we need to understand the types of people that (commonly) use all of the major social media platforms.

Nasty as it may seem – we need to understand things like age, sex, pay grade, marital status, location, shopping trends, social class and even IQ of the main users on each platform.

Who cares?

A lot of people apparently. IQ and intelligence are important factors in finding which types of content will resonate. For example; An article about Quantum Physics might not resonate that well with a young man that’s more interested in who won the match on Saturday. And that’s fine! Each to their own.

But this has brought us to a piece of research that might be interesting and advantageous for people or businesses to know. And note, we did come to this research with some preconceptions. (Which may or may not be debunked.)

The preconception.

Our preconception is that Twitter users, as a whole, are more intelligent than Facebook users. This preconception comes from posting thousands of articles, images and videos across all platforms and seeing that highly intellectual content preforms better on Twitter than Facebook. It just does! Now, does that mean Twitter users are smarter?

Well, here’s the bullet points…

The findings.

  1. A 2019 study finds that Twitter users make more money overall.
  2. Analytics suggest that news, political and science related content is consumed better on Twitter.
  3. Researcher finds small positive statistical correlation with IQ among Facebook users. And no relationship for Twitter users.
  4. Study suggests Twitter users typically smarter and more creative than Facebook users.
  5. Highly “open” individuals were drawn more frequently to Twitter for “intellectual pursuits”

Conclusion

From our (very coarse) research, we can deem there’s no real hard science to suggest Twitter users are smarter. There is however a lot of science to suggest that typical Twitter user and very different from Facebook users. And they use the platforms for very different reasons.

Broadly speaking; Twitter users are indeed looking for intellectual pursuits, news and informative content. Facebook users are looking for entertainment, photos and family/community content.

For help in using your website, Twitter or Facebook to further your business, get in touch with the Beacon13 team.

Environmental Consulting Engineers launch their new website with a recruitment drive for Senior & Graduate Engineers.

Patrick McCaul Environmental Consulting Engineers Ltd. is a highly respected Building Services Engineering Consultancy with a creative and motivated team of engineers, designers and associated technical personnel.

This Company has developed significant expertise in the sustainable energy sector over several years. It specialises in addressing the needs of the internal environment by providing consultancy on energy conservation, low carbon / energy design strategies and the incorporation of sustainable energy systems for both existing and new builds.

Website Launch

PMC took a massive step digitally in June 2019 to develop both their business & digital strategy. Now successfully in partnership with Beacon13 Ltd, they have recreated a brand unique in its industry, a website that only reflects the true authenticity and true professionalism of the PMC.

With a surge in demand for talented Senior Engineers and Graduate Engineers across the construction industry in both UK & Ireland, PMC are having to adapt their recruitment approach in order to acquire and retain quality talent.

The challenge therefore is how the industry can better align job demands and employee skills, and so beacon13 came up with a digital solution for recruitment across the board.

Recruitment Drive

Orchestrating a recruitment drive for a large organisation such as PMC is more than simply filling roles with applicants who meet the required skill sets.

In preparation for the interviews, PMC took a unique approach which was devised to curate a dream-team effort, in order to attract a large volume of potentially-right candidates in a timely and cost-effective manner.

The drive was the first step in introducing potential candidates to what PMC where about, core values and a very detailed description of the career involved.

In addition to the recruitment drive , Beacon13 also thought it was essential for advertisements on traditional media, outreach on digital channels was necessary to maximising engagement. For instance, LinkedIn targeted a specific audience, helping to spread the word across the construction industry.

LOOKING FOR A NEW CAREER IN ENVIRONMENTAL ENGINEERING?

Check out PMC’s careers, page if you think you have what it takes.

https://www.pmccaul.com/engineering-careers