A digital guide to tackling Corona Virus

corona virus small business ni

OK, so it’s getting real. Schools closed in Ireland. Major events cancelled across the UK. Staff advised to stay at home and a general sense of uncertainty across all markets and industries. Here’s how businesses can combat COVID-19 with an effective digital strategy.

Businesses will suffer

The virus is already effecting businesses across the UK & Ireland. COVID-19 has been the “icing on the cake” for companies like Flye Be. Claiming they simply couldn’t cope with the impact of the disease.

Yesterday, the UK FTSE 100 closed with it’s worst plunge since 1987.

So, how can digital help?

Well, let’s face it – the show must go on. Businesses need to continue generating revenue. And they must reduce overheads during uncertain times. Here’s just a few of the problems facing businesses and how digital can provide some help…

Reduced footfall.

Retail outlets are already seeing a massive reduction in footfall into their stores. 1 way to combat this might be to work on your e-commerce solution. More people will be staying at home. And more people will be making purchases online. You should offer at least some way for your customers to make purchase or pay deposits on line.

Cashflow problems.

During uncertain times, customers and clients may withhold payments for a little longer. You can make it easier for them to pay by offering online payments. You can send email reminders and simply ways to pay online by creating a page like mywebiste.com/pay.

You could also start selling products and services online.

Cutting costs

Reduce your marketing and advertising spend by taking any budget from magazines, newspapers, billboards, radio, &TV and moving it to digital. Your budget will go further and you can target your audience better.

Staffing problems.

Many staff can be “self incubating” and working from home. Unfortunately these uncertain times may even call for a reduction in staff and a slimming down of your workforce.

Keep your sales & marketing alive (regardless of staff) by outsourcing this to a professional team at a fraction of the cost. The outsource team can carry out social media campaigns, website updates, SEO and more. This will help bolster sales during difficult times.

You may need to recruit quickly when the worst is over. There’s no faster or better way to do this than with a good digital strategy.

Offers & deals

Restaurants, shops, travel companies, hotels. (pretty much every sector really) will see a reduction in sales. You can combat this by offering promotions and deals to help get sales back on track. A digital team can help you with newsletters, social media campaigns and more.

Keeping stakeholders informed

You’ve got staff, investors, customers and stakeholders. All of which will want to know your plans for Corona Virus. Keeping your stakeholders informed will do you well in the long run.

A digital partner can help you with press releases, social media campaigns, website articles and more – to keep your stakeholders well informed. This will also build trust.


You should at least have a digital partner.

A digital partner (That manages your website, social media & digital content) will allow you to react quickly to anything that happens. You can shift company focus, launch new products, get more sales online, get paid faster, recruit quickly, keep customers informed and market your business in the most cost effective way.

Drive traffic to your website & outsmart your competition…‎

Drive more traffic to your website

So let’s just say you’re a budding entrepreneur. You’ve gone into business for yourself and setup that all-important website. The problem that most people face isn’t about how they can setup a website or even start a blog; it’s about how they can actually drive traffic to there website. So here’s a few to get started on…

1. GOOGLE WEBMASTER TOOLS

Simple yeah? You wouldn’t believe the amount of businesses that haven’t updated or even claimed their google business page or submitted their website to google, bing or yahoo. Organic traffic is still the most valuable traffic in the world, in 2020, so if you haven’t done it, follow this link and do it now.

Google analytics tool is a great way to monitor the traffic to your website. If you haven’t set it up you should do so now. Click here.

Google-webmaster-tools-beacon13
Google Analytics allows you to track & manage traffic to your website from all sources.

2. SEO

Behind every good website is good search engine optimization. It is a set of rules for optimising your website so that it can achieve higher rankings in search engines’ organic results. Still not quite sure why it’s so important? Check out our article on SEO.

3. START A BLOG

Content is King. A consistently updated, the high-quality blog remains the ideal way to drive traffic and grow your brand and keeps them coming back for more!  Google loves a meaty, frequently updated blog, rewarding great content with higher search engine rankings as an overall trend. It’s also great content to share on social.

4. GET SOCIAL

To put it frankly…3.8 billion people use social media. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Choose 3 social media platforms depending on your business and be consistent on them.

5. MAKE A VIDEO

The modern consumer wants to see the product in action. Check out our article on why Video Marketing is so important for Business in 2020. Again social media platforms can be used to create short edits for video. However if your looking for a more formal video, best to ask a professional.

6. EMAIL MARKETING

Email marketing is a great way to drive traffic to your site or your blog, and to promote any offers, but it also means that you need a list to market to. Mailchimp is a free tool which allows you create emails easily using their templates. Don’t forget you can use your “Blog Content” on this one.

7. GIVEAWAYS

Let’s be honest if we offer consumers something FREE they are more than likely going to use your website again. Partnering with companies that have a large footprint is one way to drive interest and visitors to your site.

NR homes made a massive impact on social with this giveaway.

8. INFLUENCER MARKETING

Much like any strategy, research is the first step when it comes to Influencer Marketing.. Choose the social platform you want to focus on first. You can always expand to other platforms later but if you’re just starting out, stick with one. Ideally, your brand should already have a presence on this network or be looking to expand into it.

Then take a look at the type of influencers that are “right” for your business. You can also use Twitter analytics tools to identify potential influencers that will fit your campaigns.

If you’re not a digital ninja then, you’ve likely struggled with getting your head around the billion types of “online marketing”. You’re in luck, we’ve worked alongside the top dogs in online business…

Arrange a coffee with us, tell us about your business and your goals, let Beacon13 create a custom “Digital Strategy” for your business.