Beacon13
It’s pretty easy to work out your digital spend. A decent profitable company should be spending around 5% of turnover on marketing. About half of this (2.5%) should be spent on digital. So… A £1m turnover business should spend £25k on digital each year. So, exactly what constitutes “digital”? Here’s a few things that would […]
OK, so it’s getting real. Schools closed in Ireland. Major events cancelled across the UK. Staff advised to stay at home and a general sense of uncertainty across all markets and industries. Here’s how businesses can combat COVID-19 with an effective digital strategy. Businesses will suffer The virus is already effecting businesses across the UK […]
So let’s just say you’re a budding entrepreneur. You’ve gone into business for yourself and setup that all-important website. The problem that most people face isn’t about how they can setup a website or even start a blog; it’s about how they can actually drive traffic to there website. So here’s a few to get started on… 1. […]
Beacon13 creates and supports eCommerce store clients all over UK & Ireland. And we’ve learned a few tricks along the way… 1. Find a Niche Frankly everyone is selling something online, and with so many big stores out there to compete with – you have to have a niche. For example, giftware might become Irish […]
Video content is the most engaging content the web has to offer. Believe it or not businesses who use video, grow revenue 49% faster than non-video users. Yup, that’s almost twice the growth, yet it’s fairly safe to say that most start-ups and scale-ups have yet to take full advantage of video marketing for their business. So what’s […]
Ok, so it’s tricky to prepare for something when you’re not quite sure what that “something” is. But there’s no doubt that Brexit will mean changes for all businesses. And the best way to prepare for change… DIGITAL! Here’s 5 simple concepts that we implement for businesses that also can be used to combat changes […]
“How much is this going to cost?” …The number 1 question that comes from business owners when we discuss a new website or digital strategy. The smart ones, wait until they can weigh up the value (Or ROI) from our proposal before asking this question. The not so smart ones ask that question right out […]
If we told you need to do just 1 thing to drive your business on line would you believe us? Business owners often fret over social media, their website and their digital strategy. “What should we be doing?”…”What should we avoid?”… “Should we do a newsletter?” “What about GDPR?”… “Is Bing really any good? “…”I […]
Working in social media marketing we need to understand the types of people that (commonly) use all of the major social media platforms. Nasty as it may seem – we need to understand things like age, sex, pay grade, marital status, location, shopping trends, social class and even IQ of the main users on each […]
Patrick McCaul Environmental Consulting Engineers Ltd. is a highly respected Building Services Engineering Consultancy with a creative and motivated team of engineers, designers and associated technical personnel. This Company has developed significant expertise in the sustainable energy sector over several years. It specialises in addressing the needs of the internal environment by providing consultancy on […]