The 5 coolest business apps of 2019.

Beacon13 - web design and digital media. here's our top 5 coolest apps for business.

We have the pleasure of working alongside the most ELITE businesses in Northern Ireland, so we asked over 100 NI businesses, which business software proves most successful for their business…

1. MailChimp

MailChimp is one of the biggest names in email marketing software, unlike virtually all competitors, MailChimp offers a free plan. As in permanently free.

Newsletters, Campaigns with Built-in analytics

Mailchimp is a email marketing tool, basically it allows you to regularly engage with your audience via the use of email. This usually involves sending out a regular email newsletter with updates, special offers, information and advice. If you have a blog it would also include links to your latest blog posts.

Email marketing is absolutely key in reaching your potential customer base. It is the cornerstone of building a digital business.

Beacon13 recommends MailChimp for email marketing.

2. Quotient

Quotient is super-intuitive online quoting software that lets you create, send and manage your quotes. You’ll save time and make more money with Quotient. Need we say anymore!

Beacon13 recommends Quotient for quoting software for small to medium businesses!

Great looking Quotes with a competitive edge

Your quotes will look great, and receiving them over email makes doing business easy for your customer. The whole process can give you the edge you need over any potential competitors.

Easily add images, files or website links directly on your Quotes, and give your customer everything they need to make a decision.

3. Xero

Xero is beautiful accounting software that helps you do mundane bookkeeping tasks faster, so you can enjoy more time doing the things that matter to you.

Beacon13 recommends Xero for Accounting software, for making tax digital!

Accounting software for “on the go”, simple and effective.

Xero can automatically handle tasks that used to take up all of your time. From importing bank transactions to sending invoice reminders, we’ll do the work for you.

With all your data stored safely and in one place, it’s easy to get a snapshot of how your business is tracking. You can also invite your accountant or bookkeeper into Xero so they’ll ensure you meet all your tax obligations.Make payroll a walk in the park!

Look after your staff with Xero Payroll and drive profitability on your projects with Xero Projects. It’s fully integrated with Xero so you can keep all your business information in one handy place.

It’s easy to access all your data and Xero tools from anywhere – just connect to the internet. Plus, keep all your essentials like invoicing and payroll at your fingertips with Xero’s mobile app.

4. Twilio

If you have used online banking, Airbnb, or Netflix, you have probably used Twilio. In fact, Twilio powers communications for over 40,000 businesses around the world.

Beacon13 recommends Twilio for text alerts to engage customers.

Text alerts for your customers

Simply put, Twilio is a developer platform for communications. Software teams use Twilio APIs to add capabilities like voice, video, and messaging to their applications. This enables businesses to provide the right communications experience for their customers.

Behind Twilio APIs is a Super Network, a software layer that connects and optimises communications networks around the world. This is what allows your users to reliably call and message anyone anytime.

With Twilio, you can reach customers in the ways they prefer, and engage with them effectively using context related to that interaction. As customer experience can increasingly make or break your brand, programmable communications has become more crucial than ever to the success of businesses today.

5. Sitechecker Pro

Good SEO is vital for any business website

Compliance with search engine guidelines is an important factor for the success of your website. The Sitechecker Pro analyses your website and gives you tips on optimising your site for a long-term success in search engine optimisation.

Beacon 13 - recommends that every business do a SEO checker on their website. Every website in today's world should have GOOD to excellent SEO.

Simply, to implement good SEO practices, its great to have a tool that’s got your back. Did I mention that it’s FREE?…

Beacon13 are digital professionals, we are here to help your business grow digitally. If you’re thinking about a website refresh, or need a partner in digital , give us a call today on: 02879549627. 

Here’s 5 reasons Woo-Commerce can turn your website into a revenue machine.

Woo-Commerce - Business eCommerce store - Beacon13
Woo-Commerce, Let Beacon13 transform your eCommerce website into a online revenue machine.

What is Woo-Commerce?

It’s a plugin for WordPress that will transform any website into a very powerful online store. It has everything you need all under one roof. It’s simple to use, robust & secure. Think of it as your online business revenue machine.

So…What’s the BIG deal?

You could pretty much sell anything and it’s incredible easy to use! If you want to sell something, you can sell it with Woo-Commerce. That includes physical products, digital products, subscriptions, appointments, and much more.

Woo-Commerce is one of the most popular eCommerce platforms worldwide.

It’s Free… Yup Free as a bird.

Woo-Commerce is competitive with leading enterprise eCommerce applications, but because it’s free, any business or entrepreneur can take advantage of it. Now that’s what you call a level playing field.

Unlimited Plugins & Awesome Features.

Just like WordPress, Woo-Commerce includes an extensive range of features that can be extended with the addition of plugins. Businesses who use Woo-Commerce benefit from access to thousands of WordPress plugins & themes as well as hundreds of eCommerce-specific extensions built just for Woo-Commerce. It’s your one stop shop.

Woo-Commerce, you'll find everything you need. - Call Beacon13 today - for some crucial advice on eCommerce.
With over 100+ plugins associated with Woo-Commerce, you’ll find everything you need.
Are you ready for Tax going Digital?

When managing an online store with payments, security is crucial. Woo-Commerce is built on WordPress, the software that runs 26% of the web. Regularly audited by Sucuri, an industry leader in security, so you can rest assure you’re in good hands.

Tax is going digital in Early 2020, every business owner, self employed or sole trader you should be thinking about taking payments online, whether you are a retailer, accountant, estate agent, builder, hairdresser or a charity everyone should take payment’s online!

The simplicity for both you and your customer/client is undeniable, they pay quickly, you get paid fast. Online payments give you the added backup of invoices and statements stored online, perfectly ready for that dreaded tax return!

Payment Gateways - WooCommerce, Beacon13 - Digital Media.
Over 100 payment methods available.
You can design the way YOU want.

Not only does Woo-Commerce have endless themes to suit most, you can totally customise your Woo-Commerce store to stand out from the crowd. Pretty awesome isn’t it? Not only do you have all the Themes to help begin, but you can ideally create your own awesome design, with the help of the experts…

Awesome Analytics & SEO built in.

We all know the importance of SEO and managing the growth of your business website with analytics. It’s hard staying on top of it all, with WordPress – Woo-Commerce, you have it all in the one manageable place.

Woo-Commerce - Built in - google Analytics and SEO Yoast
Woo-Commerce – Built in – Google Analytics and SEO.

The more you know about your customers and the way they interact with your store and its products, the better. Woo-Commerce have you covered.


Can any business website use Woo-Commerce?

Unfortunately Woo-Commerce is an eCommerce plugin for WordPress websites. Good News is we can help…check out our article on WordPress for everything you need to know about WordPress websites.

Get a Quick Quote to change your current business website to a WordPress site & join the 2.3 million eCommerce websites around the world.

In short, because Woo-Commerce provides a complete eCommerce solution that is fast, easy to use, and can adapt to the needs of any eCommerce business, it’s bloody amazing and if your not on it already… I would recommend it. I’ve had my fair share of eCommerce platforms… and this one ticked all my boxes.

If you are struggling with your current eCommerce website or even thinking about taking payments online, talk to Beacon13, we can advise whats best for your business.

3 secrets in digital that your competitors aren’t looking at. (Yet!)

3 digital secrets 2019

Anything to get one up your competitors, win new business, learn grow and innovate at the same time… Surely that can’t be bad. Here’s 3 things in the wacky world of the web and digital marketing that your competitors are missing out on…

1. Bing

Yes Bing, Microsoft’s search engine. Everyone wants to be number 1 in Google, but no one really thinks about it’s little sister: Bing. Bing currently accounts for around 12.5% of searches. And Bing is now the main search provider for Amazon’s echo devices.

digital search engines like google and bing - optimise your business for Bing search in belfast and northern ireland

Also, Bing & Yahoo are the same thing! So anything you do on Bing will also work on Yahoo. Putting the same thought into Bing as you would Google could allow you to capture customers and leads that your competitors are overlooking.

What can you do today? – Create a Bing business listing. (similar to the way you would in Google. And carry out some test searches in Bing to see how you fair out. Ask your web team to help you appear more prominently in Bing. )

2. Instagram

Instagram is fast becoming the world’s #1 social media platform. Many experts believe it will surpass Twitter (currently #2) in the near future and replace Facebook (currently #1) in the years to come. As internet users become more and more visual, the ultimate app for photos and video is where you can really get one up on the competition.

digital and social media marketing - how to make Instagram work for your business belfast

“But Instagram’s not really for me or my business” – I hear you say. Well, good luck with that outlook. So your “customers are older” perhaps? Well- the new ones will be on Instagram. “None of my competitors are on Instagram” – Hello! Then you should really be on there! Clean up where they’ve overlooked!

What can you do today? – Create a business account on Instagram. And start posting! Start of with some office or factory pics. Then perhaps a photo op with a new client. Now add some of those photos from your last award ceremony. Now an info graphic of how your business works. Now take a few photos of your new product line. Now you’re getting it!! And tag your location and add some industry relevant hashtags. You’ll be winning new business from Instagram in no time.

Bonus points – Boost your post to your target audience and showcase your work to thousands of potential clients. Also consider adding and Instagram gallery to your website.

3. Video

Yes, yes, everyone suggests video. And everyone agrees it’s great. But very few of you actually do anything about it. There’s 2 parts to using digital video successfully for your business. a) The video itself (the content, the production) and b) The promotion of sed video. (There’s no point in a great video if no-one sees it!)

digital professional video production with drones, dslrs, professional lenses, professional editing software - and awesome promotional tools - this WILL WIN NEW BUSINESS.

The production – You MUST create a video that people actually want to watch. Not just showcasing your business or products or services. The video must have some good music, a voice over perhaps. Some b-roll and cinematic shots. It should be shot with good lighting and sound. And preferably have a script. i.e. A start, a middle and an end!

“Don’t get us wrong, it doesn’t have to be an winning masterpiece. And there’s nothing wrong with shooting on your phone. (The digital camera and sound tech on a good iPhone in 2019 is pretty awesome in-fact.) But please, think about lighting and sound. “

The promotion – This is the fun part. Once you’ve got a decent video, now post it on Facebook, Twitter, Instagram, LinkedIn and YouTube. Blow the cobwebs off your wallet and spend a little to showcase your video to everyone that counts. With a cpl pf hundred quid you can showcase your video to 10’s of thousands. Try and get teh same coverage on TV and see what your bill looks like!

What can you do today? – Hire a team to make a corporate video for you. A short 3 minute video about you and your business. Ask them to add it your website and promote on social media to your target audience. Have a good “call o action” at the end of your video.


Want to stick it to your competitors? And really ramp up on digital? Talk to us at Beacon13 about your business. We’ve got great rates on business websites, seo, social media and year round support for our business customers.