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Digital Spend

It’s pretty easy to work out your digital spend. A decent profitable company should be spending around 5% of turnover on marketing. About half of this (2.5%) should be spent on digital. So…

A £1m turnover business should spend £25k on digital each year.

So, exactly what constitutes “digital”? Here’s a few things that would be considered digital spend…

  • Business website
  • E-Commerce store
  • Digital payments
  • E-mail marketing
  • Social media campaigns
  • Digital Planning/Strategy
  • Research (from data and analytics)
  • SEO (how you feature in Google etc.)
  • Consultancy or staff training for the above.

For NI businesses (with 10 or more employees) – The majority of the above is covered in new grant from InvestNI. The grant will cover 50% of your costs for the above.

You’ll need a quote from a digital provider. And we’d be happy to help.