It’s pretty easy to work out your digital spend. A decent profitable company should be spending around 5% of turnover on marketing. About half of this (2.5%) should be spent on digital. So…
A £1m turnover business should spend £25k on digital each year.
So, exactly what constitutes “digital”? Here’s a few things that would be considered digital spend…
- Business website
- E-Commerce store
- Digital payments
- E-mail marketing
- Social media campaigns
- Digital Planning/Strategy
- Research (from data and analytics)
- SEO (how you feature in Google etc.)
- Consultancy or staff training for the above.
For NI businesses (with 10 or more employees) – The majority of the above is covered in new grant from InvestNI. The grant will cover 50% of your costs for the above.
You’ll need a quote from a digital provider. And we’d be happy to help.