So let’s just say you’re a budding entrepreneur. You’ve gone into business for yourself and setup that all-important website. The problem that most people face isn’t about how they can setup a website or even start a blog; it’s about how they can actually drive traffic to there website. So here’s a few to get started on…
1. GOOGLE WEBMASTER TOOLS
Simple yeah? You wouldn’t believe the amount of businesses that haven’t updated or even claimed their google business page or submitted their website to google, bing or yahoo. Organic traffic is still the most valuable traffic in the world, in 2020, so if you haven’t done it, follow this link and do it now.
Google analytics tool is a great way to monitor the traffic to your website. If you haven’t set it up you should do so now. Click here.
2. SEO
Behind every good website is good search engine optimization. It is a set of rules for optimising your website so that it can achieve higher rankings in search engines’ organic results. Still not quite sure why it’s so important? Check out our article on SEO.
3. START A BLOG
Content is King. A consistently updated, the high-quality blog remains the ideal way to drive traffic and grow your brand and keeps them coming back for more! Google loves a meaty, frequently updated blog, rewarding great content with higher search engine rankings as an overall trend. It’s also great content to share on social.
4. GET SOCIAL
To put it frankly…3.8 billion people use social media. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Choose 3 social media platforms depending on your business and be consistent on them.
5. MAKE A VIDEO
The modern consumer wants to see the product in action. Check out our article on why Video Marketing is so important for Business in 2020. Again social media platforms can be used to create short edits for video. However if your looking for a more formal video, best to ask a professional.
6. EMAIL MARKETING
Email marketing is a great way to drive traffic to your site or your blog, and to promote any offers, but it also means that you need a list to market to. Mailchimp is a free tool which allows you create emails easily using their templates. Don’t forget you can use your “Blog Content” on this one.
7. GIVEAWAYS
Let’s be honest if we offer consumers something FREE they are more than likely going to use your website again. Partnering with companies that have a large footprint is one way to drive interest and visitors to your site.
8. INFLUENCER MARKETING
Much like any strategy, research is the first step when it comes to Influencer Marketing.. Choose the social platform you want to focus on first. You can always expand to other platforms later but if you’re just starting out, stick with one. Ideally, your brand should already have a presence on this network or be looking to expand into it.
Then take a look at the type of influencers that are “right” for your business. You can also use Twitter analytics tools to identify potential influencers that will fit your campaigns.