5 steps to the perfect eCommerce store…

E commerce - 5 steps to the perfect e-commerce store…by beacon13 websites & Digital media for business.

Beacon13 creates and supports eCommerce store clients all over UK & Ireland. And we’ve learned a few tricks along the way…

1. Find a Niche

Frankly everyone is selling something online, and with so many big stores out there to compete with – you have to have a niche.

For example, giftware might become Irish traditional giftware, and hair products might become “hair products for men with red hair”. Be specific.

2. Super Cool Branding

Branding is super important not only is it what makes a memorable impression on consumers but it allows your customers to know what to expect from your business.

Create a super cool brand. (A short snappy, unique business name, a awesome logo and informative slogan are key). Until you’ve got Coca Cola brand status you need to be clear to your customers what you sell.

3. Choose your platform

Choosing the best eCommerce software is not as straightforward as it seems. In fact, it is actually one of the most important decisions that you make very early on in your eCommerce journey. With so many choices out there, here’s a some of the best…


Perfect for “Social Shopping” – if your already hooked up to Facebook shopping & Instagram then Shopify is definitely an option worth considering.


If you’re familiar with WordPress or if you’ve got a blog or loads of other content on your website such as how to’s videos etc.

NopCommerce & Magento

For advanced customisation – If you require a more “advanced approach” to your design and functionality of the store, like a personalised search function, or if each product requires advanced customisations then NopCommerce is for you.

4. Get the config right (shipping, payment gateway, notifications).

You’re (potentially) up against the most advanced shipping network ever created by human kind – AMAZON. People expect next day delivery, free shipping etc. So you MUST consider this.

Choosing the wrong payment gateway can lead to failed payments, returns issues, bad margins and more. Paypal & Stripe are the new standards in online payments.

You need to get alerts on sales, failed payments and shopping basket stats. Your customers must also get professionally looking emails including receipts, terms vat etc. Bonus points for dispatch and delivery alerts.

5. Competitive Pricing

Price, price and price. The internet is awash with competitors trying to out price you. You MUST be competitive on price.

If you’re thinking starting a new online business, or maybe your current store is outdated then get in touch and let’s get your online store making some serious sales.

Here’s 5 reasons Woo-Commerce can turn your website into a revenue machine.

Woo-Commerce - Business eCommerce store - Beacon13

What is Woo-Commerce?

It’s a plugin for WordPress that will transform any website into a very powerful online store. It has everything you need all under one roof. It’s simple to use, robust & secure. Think of it as your online business revenue machine.

So…What’s the BIG deal?

You could pretty much sell anything and it’s incredible easy to use! If you want to sell something, you can sell it with Woo-Commerce. That includes physical products, digital products, subscriptions, appointments, and much more.

Woo-Commerce is one of the most popular eCommerce platforms worldwide.

It’s Free… Yup Free as a bird.

Woo-Commerce is competitive with leading enterprise eCommerce applications, but because it’s free, any business or entrepreneur can take advantage of it. Now that’s what you call a level playing field.

Unlimited Plugins & Awesome Features.

Just like WordPress, Woo-Commerce includes an extensive range of features that can be extended with the addition of plugins. Businesses who use Woo-Commerce benefit from access to thousands of WordPress plugins & themes as well as hundreds of eCommerce-specific extensions built just for Woo-Commerce. It’s your one stop shop.

Woo-Commerce, you'll find everything you need. - Call Beacon13 today - for some crucial advice on eCommerce.
With over 100+ plugins associated with Woo-Commerce, you’ll find everything you need.
Are you ready for Tax going Digital?

When managing an online store with payments, security is crucial. Woo-Commerce is built on WordPress, the software that runs 26% of the web. Regularly audited by Sucuri, an industry leader in security, so you can rest assure you’re in good hands.

Tax is going digital in Early 2020, every business owner, self employed or sole trader you should be thinking about taking payments online, whether you are a retailer, accountant, estate agent, builder, hairdresser or a charity everyone should take payment’s online!

The simplicity for both you and your customer/client is undeniable, they pay quickly, you get paid fast. Online payments give you the added backup of invoices and statements stored online, perfectly ready for that dreaded tax return!

Payment Gateways - WooCommerce, Beacon13 - Digital Media.
Over 100 payment methods available.
You can design the way YOU want.

Not only does Woo-Commerce have endless themes to suit most, you can totally customise your Woo-Commerce store to stand out from the crowd. Pretty awesome isn’t it? Not only do you have all the Themes to help begin, but you can ideally create your own awesome design, with the help of the experts…

Awesome Analytics & SEO built in.

We all know the importance of SEO and managing the growth of your business website with analytics. It’s hard staying on top of it all, with WordPress – Woo-Commerce, you have it all in the one manageable place.

Woo-Commerce - Built in - google Analytics and SEO Yoast
Woo-Commerce – Built in – Google Analytics and SEO.

The more you know about your customers and the way they interact with your store and its products, the better. Woo-Commerce have you covered.

Can any business website use Woo-Commerce?

Unfortunately Woo-Commerce is an eCommerce plugin for WordPress websites. Good News is we can help…check out our article on WordPress for everything you need to know about WordPress websites.

Get a Quick Quote to change your current business website to a WordPress site & join the 2.3 million eCommerce websites around the world.

In short, because Woo-Commerce provides a complete eCommerce solution that is fast, easy to use, and can adapt to the needs of any eCommerce business, it’s bloody amazing and if your not on it already… I would recommend it. I’ve had my fair share of eCommerce platforms… and this one ticked all my boxes.

If you are struggling with your current eCommerce website or even thinking about taking payments online, talk to Beacon13, we can advise whats best for your business.