Are Twitter users more intelligent than Facebook users?

twitter iq vs facebook iq

Working in social media marketing we need to understand the types of people that (commonly) use all of the major social media platforms.

Nasty as it may seem – we need to understand things like age, sex, pay grade, marital status, location, shopping trends, social class and even IQ of the main users on each platform.

Who cares?

A lot of people apparently. IQ and intelligence are important factors in finding which types of content will resonate. For example; An article about Quantum Physics might not resonate that well with a young man that’s more interested in who won the match on Saturday. And that’s fine! Each to their own.

But this has brought us to a piece of research that might be interesting and advantageous for people or businesses to know. And note, we did come to this research with some preconceptions. (Which may or may not be debunked.)

The preconception.

Our preconception is that Twitter users, as a whole, are more intelligent than Facebook users. This preconception comes from posting thousands of articles, images and videos across all platforms and seeing that highly intellectual content preforms better on Twitter than Facebook. It just does! Now, does that mean Twitter users are smarter?

Well, here’s the bullet points…

The findings.

  1. A 2019 study finds that Twitter users make more money overall.
  2. Analytics suggest that news, political and science related content is consumed better on Twitter.
  3. Researcher finds small positive statistical correlation with IQ among Facebook users. And no relationship for Twitter users.
  4. Study suggests Twitter users typically smarter and more creative than Facebook users.
  5. Highly “open” individuals were drawn more frequently to Twitter for “intellectual pursuits”

Conclusion

From our (very coarse) research, we can deem there’s no real hard science to suggest Twitter users are smarter. There is however a lot of science to suggest that typical Twitter user and very different from Facebook users. And they use the platforms for very different reasons.

Broadly speaking; Twitter users are indeed looking for intellectual pursuits, news and informative content. Facebook users are looking for entertainment, photos and family/community content.

For help in using your website, Twitter or Facebook to further your business, get in touch with the Beacon13 team.

A social media strategy with the Loughs Agency.

Loughs agency digital strategy

The Loughs Agency (based in Derry~Londonderry, on the banks of the river Foyle) is a body that supports and governs marine wildlife and leisure activities in and around Lough Foyle and Carlingford Lough.

In 2018 Beacon13 was commissioned to design, deliver and support a new social media strategy for the agency. The agency would be addressing Facebook, Twitter, Instagram, LinkedIn & YouTube. 

As with any strategy or plan we had to establish a baseline. (You must know where you’re at before you can plan where you’re going!). We completed a full report on followers, views, subscribers and friends on social media. 

We then set out to establish the state of each profile and roles on the platform. As with many companies & organisations, we often find a number of accounts on each platform. Sometimes used for departments or brands but often unnecessary.  

We went about consolidating various accounts to give the agency one clear voice on social media. All relevant parties were given access and roles as required.

The agency had a re-branding exercise in conjunction with the new social media strategy. So all profiles needed new logos, background images and associated graphics. 

Once we had all of the above in place we worked with the agency to establish how much time and resources they had to commit to social media. We established their short term and long term goals.

Matching up these two things allowed us to create a strategy for posts, comments, replies, video uploads and post content over time. We also created a schedule and plan for sed activities. 

The Loughs Agency is now well underway with their new strategy and meeting real tangible targets as well as reporting effectively to their board on progress.

We’d like to thank the Loughs Agency for their commitment to Beacon13 and we look forward to supporting them in the future.