If we told you need to do just 1 thing to drive your business on line would you believe us?
Business owners often fret over social media, their website and their digital strategy. “What should we be doing?”…”What should we avoid?”… “Should we do a newsletter?” “What about GDPR?”… “Is Bing really any good? “…”I think it’s all a fad” (Yes, that’s a real comment from a client.)
Digital (by which we mean, your business website, Google, social media, newsletters, e-commerce, business apps, booking systems, industry websites) can be a mind field for business owners. Business owners are engineers, medical professionals, builders, make up artists, retailers, legal professionals, estate agents, mechanics… They are not Digital Marketeers or Web Developers!
So, if we take 2 businesses. Same industry, same business model, similar client base…
Business A) – Business A is absolutely “killing it” on-line. Their website pops, converts customers and accepts payments. They’ve good a good social media following from their customer base. And they keep them well informed with interesting, informative content about products, services and industry news.
Business A is always top of the list in Google & Bing and they create newsletters and videos. Their brand looks really sharp on line.
Business B) – Business B’s website looks like a school project from 2005. Their brand is messy and inconsistent. They have little or no social media presence. They can’t be found on Google, they’ve never heard of Bing and they have no way of accepting a payment on line from anyone.
What’s the difference?
So what has Business A done that’s allowed them to create this on line presence. What knowledge do they have that Business B does not? How do they keep on top of everything and do it so well? They’ve done the 1 thing we’re about to tell you. The secret to a successful on line strategy that any business owner can implement today…
Wait, are you ready for it? Are you sitting down? The 1 thing to do to fix all of your digital woes and generate some real business on line is…