Get someone to do it for you!
Yes, it’s super simple. And the best business owners understand it out of the gates. The best business owners understand their strengths and weaknesses. They know how to delegate.
They know that it’s important to have at least some understanding of digital but they also understand that they’re not graphic designers, seo experts, web designers, social media marketers, bloggers, photographers or videographers.
So what do they do? – They choose the right digital agency to partner with. They explain their business goals and aspirations. They agree a budget and they leave it to the professionals.
A professional digital agency will make sure your brand looks great on line. They’ll photograph and document your products and services in their best possible light. They’ll fill in all the gaps as to why your website or e-commerce store is under performing.
They insure your customers can pay you on-line. They’ll create an informative, compliant newsletter. They ensure security and integrity of your data. They’ll provide enterprise level email.
A good digital partner will ensure your website out preforms your competitors in Google & Bing. They’ll find your customer base on social media and start communicating with them. Adding value to the lives of your customers on your behalf.
Best of all, you’ll no longer need to worry about strategy. No more, “should I, would I, could I”. A good digital partner will create and monitor your strategy. They know what to do, when to do it, how much to do. This is one of the benefits of a professional team vs a graduate or junior in-house. The latter needs to be told what to do. And often they’re being told by someone who doesn’t really know what the hell they’re talking about.
Isn’t this all very costly? – Well, you can put a value on the time you’ve spent creating a terrible digital image for your company. Add to that the negative impact that’s having on your business. A good digital partner will increase turnover, winning new customers and adding value to your products and services.
If you choose the right partner, the cost should be well overshadowed by increased turnover and improved business processes.
How do I find the right digital partner? – Like employing or commissioning anyone, look for a track record. Look for years of experience, a happy customer base and clear examples of effective digital strategy improving businesses like yours. (At a price that works for you.)
Not every digital agency is right for every business. Some agency’s are set up better for enterprise/corporate level works. (And will price accordingly) And some are setup perfectly to work with SMEs. And (like any industry) they’re are a few cowboys out there too. But a quick sift through their recent projects and little due-diligence should allow you to filter those out.
So, need a little help? – Get a quote.