WordPress runs 32% of the internet. More and more of our client’s are asking about WordPress websites and updates. Here’s 5 reasons why…
5. WordPress Plugins allow you to create functionality to suit your business. There’s simple plugins for maps and social feeds but there’s also more complex plugins for property sales, job listings, e-commerce and more. The majority of which are free to install. (Often some functionality is kept for a premium version though.) One of the best plugins is Woo-commerce which essentially turns your website into an e-commerce platform.
4. Yoast makes search optimisation(SEO) super easy. Yoast is a plugin for WP that allows you to change meta data, titles, keywords and descriptions that appear in Google and search engines. Yoast will give you tips to improve your page to better appear in searches. (All you need to to do is get green lights!)
3. Blogging is still awesome for content marketing. Regular blogging allows you to create and share original content about your business. The added bonus of blogging on your WP site is that your creating loads of relevant content for Google. In short, Google loves blogs!
2. It’s free! Well technically. It’s free to download and install WordPress. And around 90% of the plugins are also free. The cost comes when you’re considering hosting. Hosting a WordPress website requires a little more resources than a static website. (Mostly because there’s a database attached so effectively you’re hosting a website and a database.)
1. It’s super easy to use! Yep, the number 1 reason our client’s use WordPress and the number 1 reason we’d recommend it is that it’s it sooooo easy to use. Every blogging dashboard in the world has been loosely based on the WP dashboard. It’s simple, clean and work’s nicely on all devices.
When to choose WordPress (and when not to.)
You should only use WordPress if you’re committed to blogging and updating your website regularly. If you simply want to put a few brochure wear pages online about your business – you do not need WordPress! Some might argue that; “Well, even if we’re not blogging it would be good…” – NO! Sorry.
WP requires a formidable hosting plan. It needs to be kept up to date and if you’re not blogging or adding content regularly – you’re just adding extra scripts and page load time to a website that doesn’t need it. WordPress can get slow and clunky if not maintained. And it’s really overkill for a lot of businesses.
You should make this decision at the outset when starting a new website. If you need some help with WordPress for your business, please don’t hesitate to get in touch.